Terms of Service

Chadfield Marketing | Spotlight | Last updated: 14 August 2026

These Terms of Service (“Terms”) govern the use of the Spotlight review-marketing service
(“Spotlight”, “Service”) provided by Karl Middleton, trading as Chadfield Marketing
(“we”, “us”, “our”), to business clients (“you”, “your”, “Client”). By instructing us to provide
the Service, connecting a Facebook Page, Instagram account, or Google Business Profile to
Spotlight, or otherwise using the Service, you agree to these Terms.

If you do not agree to these Terms, please do not use the Service. If anything here is unclear,
contact us before proceeding — we’d rather explain it than have you sign up to something you’re
unsure about.

1. Who we are

2. The Service

Spotlight identifies your business’s existing 4 and 5-star Google reviews and turns them into image or video content, together with AI-drafted post text, which is then published to your connected Facebook Page and/or Instagram account.

We may from time to time add further capabilities to the Service, which may include posting to
additional platforms (such as X) or your Google Business Profile, and an AI-assisted review
monitoring and reply feature. Any such additional feature is provided on an evolving basis, may
be introduced, changed, or withdrawn at our discretion, and — where clearly indicated as such —
may be offered on a beta or early-access basis without the same level of assurance as the core
Service described above.

3. Your account and access

• You must be an authorised administrator of the Facebook Page, Instagram account, and/or Google Business Profile you connect to Spotlight, with the right to grant us access to publish on your behalf.
• You are responsible for the accuracy of any business information, branding assets, and account access you provide to us.
• You are responsible for maintaining the security of your own Facebook, Instagram, and Google accounts. We are not responsible for actions taken as a result of a compromise of your own account credentials.
• You may revoke our access to your connected accounts at any time, including via Facebook’s own app permission settings, which will stop the Service for the relevant account.

4. Fees and payment

Fees for the Service are as set out in your individual quote, order form, or services agreement
with us. Unless otherwise agreed in writing, fees are payable in advance on a recurring basis for
as long as the Service continues, and we reserve the right to suspend the Service for
non-payment, having first given you reasonable notice.

5. Content, licence, and ownership

• You confirm that the Google reviews used by the Service are genuine reviews already publicly posted on your Google Business Profile, and that you have the right to have them featured in marketing content.
• You grant us a licence to use your business name, logo, brand colours, and the public review content described above, solely for the purpose of creating and publishing content under this Service.
• Subject to payment of all applicable fees, the finished images, videos, and captions created for you become yours to use as you wish. Our underlying templates, tools, and processes remain our property.
• We do not claim ownership of your reviews, your customers’ words, or your brand assets.

6. Acceptable use

In using the Service, you agree not to:

• ask us to feature reviews you know to be fake, incentivised in a way that breaches Google’s policies, or otherwise not genuine;
• use the Service in any way that breaches Meta’s or Google’s applicable terms and platform policies;
• use the Service to post unlawful, defamatory, hateful, or misleading content; or
• attempt to interfere with, reverse-engineer, or misuse the Service or the accounts of other clients.

We may suspend the Service for a connected account if we reasonably believe it is being used in breach of this section.

7. Third-party platforms

The Service depends on the continued availability and functioning of third-party platforms,
including Meta’s Graph API (for Facebook and Instagram) and Google’s services (for review data).
These platforms are operated by companies we do not control. We are not responsible for outages,
policy changes, feature removals, or account actions taken by Meta or Google that affect the
Service, though we will do our reasonable best to adapt the Service to such changes and to keep
you informed. Your use of Facebook, Instagram, and Google is separately governed by their own
terms of service.

8. AI-generated content

Post captions — and, where the review-reply feature is active, draft replies to reviews — are
generated using artificial intelligence. While we aim for these to be accurate, on-brand, and
appropriate, AI-generated text can occasionally be imperfect or contextually off. Where you have
opted for an approval step before content is published, you are responsible for reviewing it
before it goes live. Where you have opted for fully automatic publishing, you accept the
associated risk of occasional imperfect wording, and can turn off automatic publishing for any
connected account at any time by contacting us.

9. Data protection

Our collection and use of personal data in providing the Service, including reviewer information
sourced from Google, is described in our
Privacy Policy, and (where applicable) governed by a separate Data
Processing Agreement between us. Both form part of your agreement with us alongside these Terms.

10. Service availability and changes

We aim to provide the Service reliably, but we do not guarantee that it will be uninterrupted or
error-free, particularly given its dependence on third-party platforms as described in Section 7.
We may update, improve, or change the Service from time to time, and will let you know in advance
of any change that materially reduces the functionality you are paying for.

11. Disclaimers

The Service is provided on the basis of reasonable skill and care. We do not guarantee any
specific business outcome, such as a particular increase in engagement, followers, bookings, or
revenue, as these depend on many factors outside our control. Except as expressly stated in these
Terms, the Service is provided “as is,” to the fullest extent permitted by law.

12. Limitation of liability

Nothing in these Terms limits or excludes either party’s liability for death or personal injury
caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot
lawfully be limited or excluded.

Subject to the above, our total liability to you arising out of or in connection with the Service,
whether in contract, tort (including negligence), or otherwise, shall not exceed the total fees
paid by you for the Service in the three (3) months immediately preceding the event giving rise to
the claim. Neither party shall be liable to the other for any indirect or consequential loss,
including loss of profits, business, or goodwill.

13. Indemnity

You agree to indemnify us against reasonable losses, claims, or costs arising from a breach by you
of Section 6 (Acceptable use) or from your confirmation in Section 5 that the reviews you ask us
to feature are genuine, to the extent such losses arise from your breach rather than any error on
our part.

14. Termination

Either party may terminate the Service by giving the notice period set out in your services
agreement, or immediately if the other party is in material, unremedied breach of these Terms. On
termination, we will stop publishing content and will handle any personal data in accordance with
our Privacy Policy and the applicable Data Processing Agreement. Fees already due remain payable.

15. Changes to these Terms

We may update these Terms from time to time, for example to reflect new features or changes to
Meta’s or Google’s platform requirements. Where a change is material, we will make reasonable
efforts to notify existing clients. The “Last updated” date at the top of this page shows the
most recent revision. Continuing to use the Service after a change takes effect means you accept
the updated Terms.

16. Complaints

If you have a concern about the Service, please contact us first so we can try to put it right.
If your concern relates to how we handle personal data, you also have the right to contact the
UK’s supervisory authority:

17. Governing law

These Terms are governed by the laws of England and Wales, and the parties submit to the exclusive
jurisdiction of the courts of England and Wales.

18. Contact us